branding

Branding is important for any company that wants to be easily recognized. The same brand can be used to generate awareness of the corporation and their products, ie Coca-Cola,




while some corporations have a corporate brand,






and specific product brands (Doritos, Lays potato chips, etc.)

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One of the brands I like is the Chevy American Revolution

The Revolution logo is simple, yet easily identifiable. The font is simple and single color, so the logo is easily usable in different campaigns, it is easy to read, and it conveys a sense of strength. I really like the red backward E. This anomaly stands out, without being obnoxious-in-your-face.